Welcome to our first guest post by Joshua P. Romero, the Marketing & Communications Coordinator for California Western School of Law. He oversees the school’s social media programs, including its YouTube channel. He is the writer, director, and producer of a national award-winning YouTube video for a Fortune 500 Company online contest.

This spring, YouTube hit a milestone – it surpassed Google for the number of video searches conducted in a month. Fifty-one percent of 18-55 year-olds go to YouTube at least once a week. As much as 62 percent of adults watch video online, up from 33 percent in December 2006. Read more »

Designing websites for over 10 years, I’m still amazed at the number of businesses that invest in their website and leave no budget for marketing the site. The site itself is only a TOOL to showcase your product or service. The plan should fit into your overall marketing plan (which fits into your business plan). Even if you don’t have all that, you can start marketing your site with this blog post.

The good news is search engines are so powerful, once you take the steps to Make Your Site Search Engine Friendly, you’ve made some smart decisions that will pay off for years to come. Some of these suggestions will be structural and won’t involve an ongoing time commitment, while others will involve a more dedicated approach. In any event, marketing always takes both consistency and evaluation to be effective.

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