Working with hundreds of clients over the years, we have learned some lessons in our marketing and design business. Building and maintaining healthy business relationships is something we value and strive every day to achieve. Many of these lessons can be applied to any industry, and I’d like to share how honesty and communication make everyone’s life easier and create great relationships that can last a long, long, time. Read more »

In my first post, Creativity, Social Media, BluSkye Group and Blogging, I outlined why I wanted to blog and on what topics. What I didn’t talk about was WHY I was doing it. Although I have many reasons, a main reason for blogging is to increase web site traffic. By adding 1500-2000 words of keyword-rich content each week, I’m focused on subject matter relevant to BluSkye Group to expose the business to more people looking for what we have to offer. What I want to talk about today is how and why blogging will help increase traffic to your website. Read more »

Welcome to our first guest post by Joshua P. Romero, the Marketing & Communications Coordinator for California Western School of Law. He oversees the school’s social media programs, including its YouTube channel. He is the writer, director, and producer of a national award-winning YouTube video for a Fortune 500 Company online contest.

This spring, YouTube hit a milestone – it surpassed Google for the number of video searches conducted in a month. Fifty-one percent of 18-55 year-olds go to YouTube at least once a week. As much as 62 percent of adults watch video online, up from 33 percent in December 2006. Read more »

Designing websites for over 10 years, I’m still amazed at the number of businesses that invest in their website and leave no budget for marketing the site. The site itself is only a TOOL to showcase your product or service. The plan should fit into your overall marketing plan (which fits into your business plan). Even if you don’t have all that, you can start marketing your site with this blog post.

The good news is search engines are so powerful, once you take the steps to Make Your Site Search Engine Friendly, you’ve made some smart decisions that will pay off for years to come. Some of these suggestions will be structural and won’t involve an ongoing time commitment, while others will involve a more dedicated approach. In any event, marketing always takes both consistency and evaluation to be effective.

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Yesterday, Twitter announced 2 billion tweets per month. That’s a far cry from just one year ago, when I started tweeting. At first, I wasn’t interested at all in Twitter. I had a business page on Facebook and a lot of valuable relationships. I liked where I got my news, worshipped my iPhone, and really didn’t have time for something else while I was building my business. What I’ve learned is Twitter takes time, but gives me more relevant information from multiple sources that I could ever get through Facebook, ANY other social media, or even several news sources combined. Most importantly, I learn more about my own industry and what’s happening as it happens, something I REALLY had no time for before. I’ll discuss the main areas where I’ve found real value in building my business.

What Twitter IS is a quick, convenient forum to answer the question “What are you doing” in 140 characters or less. I would actually suggest answering “What has your attention” instead. I would also suggest 120 characters so folks can re-tweet what you’ve posted as well. Read more »