What is Twitter and How Does it Work for Your Business?

September 20th, 2010

What is Twitter and how does it work for your business?Yesterday, Twitter announced 2 billion tweets per month. That’s a far cry from just one year ago, when I started tweeting. At first, I wasn’t interested at all in Twitter. I had a business page on Facebook and a lot of valuable relationships. I liked where I got my news, worshipped my iPhone, and really didn’t have time for something else while I was building my business. What I’ve learned is Twitter takes time, but gives me more relevant information from multiple sources that I could ever get through Facebook, ANY other social media, or even several news sources combined. Most importantly, I learn more about my own industry and what’s happening as it happens, something I REALLY had no time for before. I’ll discuss the main areas where I’ve found real value in building my business.

What Twitter IS is a quick, convenient forum to answer the question “What are you doing” in 140 characters or less. I would actually suggest answering “What has your attention” instead. I would also suggest 120 characters so folks can re-tweet what you’ve posted as well. Read more »